DepositAccounts
As a major hub of financial data for consumers, DepositAccounts.com needed a better way to convey its methodical ratings and insights. I partnered with a product designer and the website product manager to give their financial institution profile pages a facelift — the result saw a XX% click-thru increase.
LendingTree
Working closely with product managers and product designers, I develop copy and deliver successful user experiences for our app, form flows, consumer website and more. This includes everything from tooltips that reassure to CTA buttons that set expectations to microcopy that makes it all more fun.
UW Credit Union
As the in-house digital content strategist, I supported the health and growth of our website and app content, managing CMS functions, updating and creating new pages and layouts, monitoring performance and optimizing content.