LendingTree
I write every day. From long-form advertorials and blogposts to pithy emails and display ads, from funny and topical video scripts to practical and UX-driven app content. I write for huge audiences, high stakes, big budgets and bigger expectations. And after all these years, I still love it.
UW Credit Union
As the digital content strategist, I was a copy machine, turning out beautiful words that resonated, inspired action and brought clarity. I layered analytics and campaign findings into my work to make sure we delivered the most effective messaging possible for our target audiences.
Kirby Medical Center
A community healthcare provider, Kirby needed a strong voice to convey compassion and community focus to its multitude of stakeholders. I delivered clear, concise and on-brand healthcare marketing content across multiple channels.