https://www.mollyplester.com/redbridge daily 0.75 2017-08-16 https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1502156473105-NI23V6KLU5NRT3ZQ2DY5/Redbridge+College+Prospectus+Cover.jpg Redbridge College https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1501550622631-L0DNI7LHHA5Z6ED7DKP9/Redbridge+College+Prospectus+Cover.jpg Redbridge College https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1501550756050-BVP8SU3FYZIN2SHC2I96/1026.07+Promo+brochure+A5+4pp+PROOF01+2.jpg Redbridge College - Mini Brochure This quick-reference guide highlights major selling points to prospective students, including planned facilities improvements and testimonials. https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1501550759496-ABWYX7TIB8YJI6W7UXCR/1026.07+Promo+brochure+A5+4pp+PROOF01.jpg Redbridge College https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1501551397862-1OPOC9DLMTSOUA40TE89/Redbridge+College+Prospectus+Cover.jpg Redbridge College - Prospectus Hundreds of courses and an array of amenities are outlined in the prospectus, introducing potential students to the endless possibilities on offer. https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1501551386002-EZITKC9OXA12C91VIF2J/Redbridge+Prospectus+2015-16+%5B1028.01%5D.jpg Redbridge College https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1501551767203-04DI3JQ0B500BMVSRMPE/Redbridge+Prospectus+2015-16+%5B1028.01%5D+2.jpg Redbridge College https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1501551851424-1250UHYNCP7A1JTRLL7G/Redbridge+Prospectus+2015-16+%5B1028.01%5D+3.jpg Redbridge College https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1502846815831-KJF99CXZW514E0NRUYBG/Redbridge+Prospectus+2015-16+%5B1028.01%5D+b.jpg Redbridge College https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1502846818394-KTRH6HPZOQBBFU5JN8OY/Redbridge+Prospectus+2015-16+%5B1028.01%5D+a.jpg Redbridge College https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1501551770469-HWNK2S81M76BSGPO2PSR/Redbridge+Prospectus+2015-16+%5B1028.01%5D+4.jpg Redbridge College https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1502846818417-8TVMC53YCGCE34T3AF8N/Redbridge+Prospectus+2015-16+%5B1028.01%5D+c.jpg Redbridge College https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1502847008631-MUMOOZZCPCD3TVY5JOZI/Slide1.jpg Redbridge College - Website A complete overhaul of the website, creating SEO content paired with striking images for a young and modern feel. In addition to creating all copy, I consulted on the navigation, wire frames and photography. https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1502839320112-ZF4VSB89WFUD20CRYLWZ/Slide1.jpg Redbridge College https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1502847993599-KMCTD1X7CIQ59XTLSRZQ/Slide1.jpg Redbridge College https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1502848006577-O0R22MDHD86L2PJZ9JP9/Slide1.jpg Redbridge College https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1502848547981-J2HUKI3U7ILIDOFM06SB/Slide1.jpg Redbridge College https://www.mollyplester.com/lumbee daily 0.75 2023-03-31 https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1502153437118-MQEAQV1UX2PXB11682CX/Screen+Shot+2017-08-07+at+19.25.06.png Lumbee Guaranty Bank https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1502152884265-GNZFD8AB5G5EU2UW50V6/Slide1.jpg Lumbee Guaranty Bank - Website Click here to see the site for yourself. https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1502153174537-XEG2LWUX6UMNUDYYA25C/Slide1.jpg Lumbee Guaranty Bank https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1502153185742-LXOVPUKTJORG0DBBSTN5/Slide1.jpg Lumbee Guaranty Bank https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1502153196326-I31MU6PLPHPISQMRDARI/Slide1.jpg Lumbee Guaranty Bank https://www.mollyplester.com/imageworks daily 0.75 2021-04-26 https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1503843477274-LGN9FJRHPMMAB503VJ5M/Screen+Shot+2017-08-27+at+09.15.51.png image.works https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1501548702851-YICCY8DP5537Y7BHYN5W/IWF+JPC+11x6+Real+Client.+Real+Results.+Santa+Clara+F1544653-B.jpg image.works - Case Studies I distilled numbers into easy-to-understand format, broke down briefs into the basics, and edited quotes for space and clarity. https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1501548701693-NT5BAAPJ1VFPB18XS1GH/IWF+JPC+11x6+Real+Client.+Real+Results.+Santa+Clara+F1544653-B+2.jpg image.works https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1501548764600-0LCK0LQ13GHJO245PE96/Final+IWF+JPC+11x6+F1544655-B.jpg image.works https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1501548032534-WE8F8Y7FCO4YP7OKCXDU/IWF+JPC+11x6+Real+Results+Clark+County+F1544955-B.jpg image.works https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1501548106749-0AQ2F2B20HYUZOVNS95H/IWF+JPC+11x6+Real+Results+Clark+County+F1544955-B+2.jpg image.works https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1503842106075-XCACCP1HAU473R7W4ERW/1793.jpg image.works - Creative Concepts Working with various designers, I developed concepts for a range of financial services products, which clients can use for turnkey campaigns. These are just a few of my favorites. https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1503842833917-7EZH4I6B3Z51UATVMMVY/1794.jpg image.works https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1503842834005-QACIVFBWMQMYYVCDCF0F/1612.jpg image.works https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1503842836162-UO2BVHEK4SS20YM842EH/1741.jpg image.works https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1503842834355-I0QKDHSWAHL8ERAV93DR/1770_0.jpg image.works https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1503842834363-G55EATZVJL9X1837DFST/1681.jpg image.works https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1503842834593-ARSH52VOAYPSZMDEOGGQ/1768.jpg image.works https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1503842835932-A9W2EX83QT5OYB6AQE3Z/1773.jpg image.works https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1503842835108-1ZVWYUZZ0KYL8NJ5CRC1/1752.jpg image.works https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1503842836013-00OD02X79XGS2PZPE7TE/1613.jpg image.works https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1503842834727-YUJD9SUCAP0PBNG8O6A0/1782_0.jpg image.works https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1503842834114-7TRI5YYR4MCHK1RGAO13/1743.jpg image.works https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1503842836283-SFPTA19RCTIHEGFMXPZZ/1816.jpg image.works https://www.mollyplester.com/redwood-credit-union daily 0.75 2018-04-19 https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1523655283082-Q029PMWHFT063K8UM69V/Redwood+3p+PC+15.75x8%285.25x8%29+SchoolsRule+F1546782-O.jpg Redwood Credit Union https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1501549264640-D3XXEIQWDR3C027X0BWE/Redwood+Q4+Campaign+Concepts.jpg Redwood Credit Union - Concepting This is a series of concepts for three different products, created for timely roll out during the holiday season. https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1524099624931-Q1QGBLLYCL1HJVJQ71NE/Redwood+3p+PC+15.75x8%285.25x8%29+SchoolsRule+F1546782-O.jpg Redwood Credit Union - Direct Mail The focus of this piece is on the social mission of the product to benefit recipients' local communities. https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1524099713016-HERK57K01NTRCGULRF43/Redwood+3p+PC+15.75x8%285.25x8%29+SchoolsRule+F1546782-O+2.jpg Redwood Credit Union https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1523653726304-A61ZV1J7B4HFJK67VYVN/Redwood+PC+11x6+Convenience+Services+Napa+F1546644-A.jpg Redwood Credit Union - Direct Mail A postcard that's straight to the point - highlighting convenience offerings to potential members. https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1523653724198-ZGWAR9MAX57HGGBJXR55/Redwood+PC+11x6+Convenience+Services+Napa+F1546644-A+2.jpg Redwood Credit Union https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1524099898284-IN161MLI7GQPXG0M6NVZ/RCU+Homebuyers+Guide.jpg Redwood Credit Union - Educational Marketing Branded first-time homebuyer's guide with tools and resources to assist potential buyers while subtly promoting the credit union. https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1524100632212-KZWH6GJ7H6HSJD45PUFW/RCU+Homebuyers+guide+2.jpg Redwood Credit Union https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1524100908004-H13B8XPGFAL2YM7HSTQM/RCU+Homebuyers+Guide+5.jpg Redwood Credit Union https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1524100717119-Z7ZC5FDXPBQ9BNMXTS8A/RCU+Homebuyers+Guide+4.jpg Redwood Credit Union https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1524100646501-DEXPK3G8PPHP4PC7YHEQ/RCU+Homebuyers+Guide+3.jpg Redwood Credit Union https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1524101514012-1E14EN093Y8813U59F8F/RCU+Homebuyers+Guide+6.jpg Redwood Credit Union https://www.mollyplester.com/marketing-digital-content-strategy daily 1.0 2025-05-25 https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1619488827834-9RHY8F4CL30SJ19SJY3X/uwcu-onboarding-3.jpg Marketing & Digital Content Strategy https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/4f610d0e-60f6-4a5a-93f9-c26842727b30/CRM+PL+Desktop+-+Right.png Marketing & Digital Content Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1619477571056-N66G28MLQ7K5B06WQ8Z2/kirby-medical-center.jpg Marketing & Digital Content Strategy https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1619516928473-8IEYVBYTUYRHT5G7YEGZ/uwcu-website.jpg Marketing & Digital Content Strategy https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/b92ff579-629b-4810-8703-a04bffe16e95/image+8.png Marketing & Digital Content Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/092986c5-f7fa-40f0-a94d-3e24288eeb03/Purchase+Offer+Page.png Marketing & Digital Content Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1619519787243-C2XZVD25ZBLDRB6VQCHV/uwcu-app-2.jpg Marketing & Digital Content Strategy https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/4fd5324c-cf45-4401-b360-35435f778a5a/Screenshot+2023-04-07+at+9.37.56+AM.png Marketing & Digital Content Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1619477396736-IP2PSQJJH1QAWK0PL1OS/image-works.jpg Marketing & Digital Content Strategy https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/b6d85584-9099-46b2-a3be-f01bfcceaa32/Screenshot+2023-04-05+at+4.42.14+PM.png Marketing & Digital Content Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/3ccc3c39-0d5a-4e99-b786-f813e29bb849/Screenshot+2025-05-25+at+8.48.47%E2%80%AFAM.png Marketing & Digital Content Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1619516435149-11X3LOL7KGOTIC4QCCBV/CHCK210105_WEB_Hero.jpg Marketing & Digital Content Strategy https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1619536839391-L5EBT5JZCBM31V36PDTO/uwcu-header.jpg Marketing & Digital Content Strategy https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1680730538347-7JQ3QHVKW0Z9RZ0M5DKQ/Screenshot%2B2023-04-05%2Bat%2B10.32.34%2BAM.jpg Marketing & Digital Content Strategy https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1680897766325-IR56YTSHQ1GQHIDXAPGD/Screenshot+2023-04-07+at+9.37.56+AM.png Marketing & Digital Content Strategy https://www.mollyplester.com/redstone daily 0.75 2018-04-19 https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1503844057551-1NDVTI2EVEEPZ29YXOAL/Final+Redstone+Summer+NL+F1545815-A+HR+1.jpg Redstone Credit Union https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1524101285998-PXMO9KWYDM5HJEN7PDOL/Redstone+NL+cover.jpg Redstone Credit Union https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1524101198459-5PF3VWEB1UA5FA865MQE/Redstone+NL+1.jpg Redstone Credit Union https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1524101196562-4D18C8BYOIO1AK3GNHEV/Redstone+NL+2.jpg Redstone Credit Union https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1501549507896-U03ME3WIWUOA2NXPAEJ9/Redstone+Spring+NL+F1545047-A+2.jpg Redstone Credit Union https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1501549495683-BJ5L0E4NEFH8ZX3I7VOI/FINAL+Redstone+Fall+NL+F1544410-A.jpg Redstone Credit Union https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1524101193999-UPRBHON4CEZ5VBFE7P0R/Redstone+NL+4.jpg Redstone Credit Union https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1501549571260-ZXWMNFZCHT7N1EBU4S5H/Redstone+Spring+NL+F1545047-A+3.jpg Redstone Credit Union https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1524101196978-OQ39CURD7QE5CUU7FRCA/Redstone+NL+3.jpg Redstone Credit Union https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1501549631032-37FRA8IUUN6W2CWI7SEA/FINAL+Redstone+Fall+NL+F1544410-A+2.jpg Redstone Credit Union https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1503843989401-LJIT0NDK4Z8ILLXJDQR7/Final+Redstone+Summer+NL+F1545815-A+HR+1.jpg Redstone Credit Union https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1503843991658-FQ2C4GHGS63NO80XAXOO/Final+Redstone+Summer+NL+F1545815-A+HR.jpg Redstone Credit Union https://www.mollyplester.com/kirby-medical-center daily 0.75 2018-04-19 https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1502156784494-9BE9S2PREX5DMSM5RKUR/Kirby+Spring+NL+6p+25.375x11+%288.5x11%29+Senior+Wellness+H1545542-A.jpg Kirby Medical Center https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1524100036885-5TE04QUQG3PHYMC861ML/2017+AR+24PG+24x9.25+%2812x9.25+SP%29+RS+Kirby+H1559229.jpg Kirby Medical Center - Annual Reports Click here to view an online flipbook. https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1502154322666-G2X7VX1D3KS8ZRBIZM9J/Kirby+AR+Vmag+H1544848-B_cover.jpg Kirby Medical Center - Annual Report Click here to view an online flipbook. https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1502838227084-M2LSFUTV4PYWF6ZQ1MAI/Kirby+BR+01_3P_KMG+H1543571-A.jpg Kirby Medical Center - Brochures A range of brochures introduce patients to programs and services while maintaining a compassionate tone of voice. https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1502838247258-7POQ8D3DMAQ8D8XO562V/Kirby+BR+01_3P_KMG+H1543571-A+2.jpg Kirby Medical Center https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1502838228752-B85P96K32M9BNXP5LLK0/Kirby+BR+02_4P_KMCPatientServices+H1543571-B-1.jpg Kirby Medical Center https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1502838222295-XIVSI6VSPOTVLSK5HB34/Kirby+BR+02_4P_KMCPatientServices+H1543571-B-1+2.jpg Kirby Medical Center https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1523653975597-27NKABWJ7L43G9HJLM7C/Kirby+2P+PC+Colonoscopy+H18267-A.jpg Kirby Medical Center - Direct Mail Part of a series highlighting various service lines, this piece emphasizes urgent action and preventive care through facts. https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1523653973907-QG4UNA0DUSL4AALDLYW4/Kirby+2P+PC+Colonoscopy+H18267-A+2.jpg Kirby Medical Center https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1502835183576-9F3VL44F2BPOK4PXRY1H/FD-Inserts+8.3125x5.5+Health+Wellness+Packet+Kirby+H1544581.jpg Kirby Medical Center - Wellness Packet Tabbed inserts are collated into a packet for new patients. Each insert includes important information explained simply and clearly for quick reference. https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1502835592341-GK3N7RZNXH90NQT2TG8F/FD-Inserts+8.3125x5.5+Health+Wellness+Packet+Kirby+H1544581+2.jpg Kirby Medical Center https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1502835619532-IXGQXKQIRBGHZNTZPKG2/FD-Inserts+8.3125x5.5+Health+Wellness+Packet+Kirby+H1544581+3.jpg Kirby Medical Center https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1502835647413-6A3DRCGOABTTQ7PQ5P7I/FD-Inserts+8.3125x5.5+Health+Wellness+Packet+Kirby+H1544581+4.jpg Kirby Medical Center https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1502835677166-D6GR070KHB0G0KOYLD3D/FD-Inserts+8.3125x5.5+Health+Wellness+Packet+Kirby+H1544581+5.jpg Kirby Medical Center https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1502154306352-XZZNAT1S97IATAPFBAHP/Kirby+Spring+NL+6p+25.375x11+%288.5x11%29+Senior+Wellness+H1545542-A.jpg Kirby Medical Center - Newsletters This senior-specific direct mail newsletter promotes relevant service lines while positioning the client as a go-to healthcare resource in the community. https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1502154319507-NVGO7J4K9G33DYCUGYUH/Kirby+Spring+NL+6p+25.375x11+%288.5x11%29+Senior+Wellness+H1545542-A+2.jpg Kirby Medical Center https://www.mollyplester.com/uw-credit-union daily 0.75 2021-04-27 https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1619486375285-1MX6WRYPZM2R453DES4F/uwcu-onboarding.jpg UW Credit Union - New Member Onboarding As digital content strategist and copywriter, I supported the overhaul and reimagining of our onboarding program. In partnership with data analysts, I was able to refocus and prioritize messaging to align with business goals and deliver a better member experience. As a high-profile marketing initiative and the brand interaction that sets the tone for a member’s relationship with us, onboarding does a lot of heavy lifting. It also involves huge cross-functional cooperation. I coordinated with teams across sales, operations, IT and product to ensure our messaging not only complemented other teams’ work, but leveraged it. https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1619486375285-1MX6WRYPZM2R453DES4F/uwcu-onboarding.jpg UW Credit Union - New Member Onboarding As digital content strategist and copywriter, I supported the overhaul and reimagining of our onboarding program. In partnership with data analysts, I was able to refocus and prioritize messaging to align with business goals and deliver a better member experience. As a high-profile marketing initiative and the brand interaction that sets the tone for a member’s relationship with us, onboarding does a lot of heavy lifting. It also involves huge cross-functional cooperation. I coordinated with teams across sales, operations, IT and product to ensure our messaging not only complemented other teams’ work, but leveraged it. https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1619488061961-3AQ8WE4MENLCGIHMO4LC/uwcu-onboarding-3.jpg UW Credit Union - New Member Onboarding Working as digital content strategist and copywriter, I supported the overhaul and reimagining of our onboarding program. In partnership with data analysts, I was able to refocus and prioritize messaging to align with business goals and deliver a better member experience. As a high-profile marketing initiative and the brand interaction that sets the tone for a member’s relationship with us, onboarding does a lot of heavy lifting. It also involves huge cross-functional cooperation. I coordinated with teams across sales, operations, IT and product to ensure our messaging not only complemented other teams’ work, but leveraged it. https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1619515899522-9QRVAT5F5VW77DD1FHX5/uwcu-website.jpg UW Credit Union https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1619515951289-E6RY3IZAYM3DO71QBXEW/uwcu-website-menu.jpg UW Credit Union - Website Restructure Working in partnership with UX and engineering teams, plus other marketing folks and business unit stakeholders, I helped reconfigure our entire website. This included restructuring the site taxonomy, adding more than 100 new pages of content, and creating new layouts and crosslinks - all to improve navigation, experience, SEO and key performance metrics in GA. Just a few weeks after go live, we saw 48 search phrases move into the top ten. Apply now clicks went up 200% YOY. https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1619519604897-8RK7Z6OYOJHBYE1DQY4T/uwcu-app-2.jpg UW Credit Union - UX & App Experience Teaming closely with UX designers, I create app copy that’s both functional and beautiful, offering a seamlessly branded experience from email to public site to online banking. I develop UX content ranging from the smallest microcopy explaining various features to completely new lending applications to essential app wizards such as transfers and payments. https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1619533810299-5HK29V62RR1M1IGMKKN0/uwcu-email.jpg UW Credit Union - Email I write effective emails that resonate with target audiences and drive results. This home refinancing email generated a more than 150% increase in applications overnight, from around 70 applications per day to more than 300. Our marketing efforts supported a 100% increase in home loans and refinancing from less than $1 billion to over $2 billion YOY. https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1619534831721-4AP1R2XX1ZVN09MM6XBI/uwcu-campaign.JPG UW Credit Union - Multi-Channel Campaigns I develop campaign copy from start to finish, clarifying goals and audiences, identifying features and calls to action, coordinating digital and print design, and monitoring results for future optimizations. Channels include email, direct mail, out of home, digital display ads, paid social, landing pages, owned-app ads, experiential signage and more. https://www.mollyplester.com/new-folder daily 0.75 2021-04-26 https://www.mollyplester.com/lendingtree daily 0.75 2025-05-25 https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1680708768876-ZAXMB219Z98PKB32AQ18/image-asset.png LendingTree https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1680708768876-ZAXMB219Z98PKB32AQ18/image-asset.png LendingTree https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1680707854601-NDXGG1ZC64Y2OOXUFQT7/image-asset.png LendingTree - TV Commercials LendingTree went “big on brand” with a national TV ad buy featuring SNL alumna Molly Shannon as a memorable new character, Linda, who wants to tell you all about where she found a lenda. I helped advise on scriptwriting, tagline, and tone and voice. Brand tracking noted a 10% increase in aided awareness and a 50% increase in unaided awareness during the second half of the year when the campaign was live. https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1680709053381-B9GZOD3GS6MVZMIYKS2A/image-asset.png LendingTree https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1680715491357-V4YG7UBS67XGEB84IJCW/image-asset.png LendingTree https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1680708540642-8XSONWWFLT07RVO7OD6Z/image-asset.png LendingTree - Video Scripts You name it, I write the script to fit it. Five seconds, thirty seconds, two minutes or more. Animated product videos and educational direct to camera pieces and funny random skits. https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1680710018117-RDNRKHLP1J3BDMIRADZH/Slide1.jpg LendingTree https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1680710018173-AEZ1YAWASIVAM8GK2YPZ/Slide2.jpg LendingTree https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1680715850342-2NDALY00FLONTF4ZWAAQ/Slide3.jpg LendingTree https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1680710019181-IFHOBC53ZAQ8XME5ZERS/Slide4.jpg LendingTree - Concepting A big part of the job is coming up with lots of new ideas, exploring new ways to be funny and relevant. Here’s one concept I really loved that I created as part of TV commercial brainstorming. https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1748180756398-BIQ8NHY51B3ENMO1MJ8G/V1.2_Desktop+Light.png LendingTree https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1680716264431-TIGNRU6UJW531X5C22YM/Desktop.png LendingTree https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1748180581445-1J7X0K9NBL18EQ93FK0B/CRM+PL+Desktop+-+Right.png LendingTree https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1680722068172-W8JFKD7YLZONI2UXUI65/Unknown+Intent+Display+2+%281%29.jpg LendingTree https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1680722158310-ALAMH0JYJCWR7RJ2CM5Y/134.png LendingTree https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1680722171414-LKVYSECGEFDBNQPC765M/123.png LendingTree https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1680722165486-KDPXMYI51SONCG0OCVDI/132.png LendingTree - Form Flows (UX) I develop content for form flows, app features, and more with a focus on user experience. This includes lots of collaborating with designers, distilling user research, and observing customer interviews to truly understand and create effective content for every situation. https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1680895831021-MJ7RC3FBVTTNRU81XB7O/Screenshot+2023-04-07+at+9.37.56+AM.png LendingTree https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1680895944847-0NO4TA3NA42PUWEEVO8L/Screenshot+2023-04-07+at+2.32.02+PM.png LendingTree - Brand Tone & Voice I collaborated with our head of copy and creative director to develop brand tone and voice guidelines for our new company-wide design system called Grove, which is used by our 1,000+ employees and hundreds of lender-partners to maintain LendingTree brand standards across channels and applications. You can explore the design system for yourself here. https://www.mollyplester.com/depositaccounts daily 0.75 2025-05-04 https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1746386928970-J7KTAZNGAX5L8E13U2JG/Screenshot+2024-03-05+at+1.30+1.jpg DepositAccounts - The Old Website Information overload! The website is full of useful content, but it’s hard to know where to look first or understand anything at a glance. We’re missing crucial details upfront (such as overall ratings) and omitting the reassurance users need to continue (such as time stamps that the page is up to date). Nothing is scannable, which is the way most users want to do their research, and there are few opportunities for referral clicks– the key way that DepositAccounts makes money. https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1746386928970-J7KTAZNGAX5L8E13U2JG/Screenshot+2024-03-05+at+1.30+1.jpg DepositAccounts - The Old Website Information overload! The website is full of useful content, but it’s hard to know where to look first or understand anything at a glance. We’re missing crucial details upfront (such as overall ratings) and omitting the reassurance users need to continue (such as time stamps that the page is up to date). Nothing is scannable, which is the way most users want to do their research, and there are few opportunities for referral clicks– the key way that DepositAccounts makes money. https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1746386373212-RGWJRRTPH3ABHB2PGCXX/Frame+427319382.png DepositAccounts https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1746389432322-IUX081CXH58XHLXEQP46/Screenshot+2024-03-05+at+1.30+2.jpg DepositAccounts https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1746389490153-Q2N4IUR7WOD6N9PF926K/Screenshot+2024-03-05+at+1.30+3.jpg DepositAccounts - The New Website Ta-da! Now everything is organized into a hierarchy that makes sense. There are plenty of date stamps, clear labels and quick explanations to make users feel reassured and in control of their experience. Rates and links to accounts are more prominent. I’ve written a methodology statement that reinforces the unbiased expertise of the brand. A couple of callouts: -The old website included a branch finder and a list of nearby branches. This was originally included in the new design, but I pushed back on the product manager to reassess. This felt like dated UI to me and that we’d be wasting our time and resources by updating this feature. The product manager investigated the data and agreed – the visitor counts and feature interactions didn’t support bringing the location finder into the new site design. -The bank ratings categories were unclear: Availability, Features, Average Customer Review, Health Rating. I worked with the stakeholder to update the labels and reorganize some category details to make more sense: Popularity, Overall Value, Digital Banking, Customer Satisfaction, and Health Rating. -I also updated the account ratings categories. They used to be: APY, Min Deposit, Min Balance, Monthly Service Charge, Other Fees/Features. Now the categories make more sense for a 5-star rating and are more user friendly: Competitive Rates, Low Minimums, Low Monthly Fees, Few Transaction Fees, Additional Perks. https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1746386958831-ONFB9I8Q3XU6L4HHCKHZ/Mobile+%281%29.jpg DepositAccounts https://www.mollyplester.com/quotewizard daily 0.75 2025-05-25 https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1748179285088-S6QX30R8614W1680VBN1/image-asset.jpeg QuoteWizard https://static1.squarespace.com/static/597a04006b8f5b23f7049655/67fc21c360fd5933794bc4fd/6830b10f17f1a91889735351/1748179138493/ QuoteWizard https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1748179285088-S6QX30R8614W1680VBN1/image-asset.jpeg QuoteWizard https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1748179426063-12EHFQRGUC8E9C3RWNGK/image-asset.jpeg QuoteWizard https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1748179232938-QWCUZL7CBB4CBNCWO2ZH/image-asset.jpeg QuoteWizard https://www.mollyplester.com/contact daily 0.75 2025-04-19 https://www.mollyplester.com/about-copy daily 0.75 2025-03-28 https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1647637962225-LP5FHBU5MBV3IO686SWZ/Screen+Shot+2022-03-18+at+4.12.35+PM.png About (Copy) - I'm Molly, nice to meet you. https://www.mollyplester.com/about-me daily 0.75 2025-04-19 https://images.squarespace-cdn.com/content/v1/597a04006b8f5b23f7049655/1647637962225-LP5FHBU5MBV3IO686SWZ/Screen+Shot+2022-03-18+at+4.12.35+PM.png About Me